A pause for marketers
Three things to consider when developing your mobile strategy
Are you building only a lead generation strategy? Mobile strategies shouldn’t always be about lead generation. The form factor makes it extremely hard to perform extensive lead generation for marketing. The mobile platform does serve well for furthering existing customer relationships
Have you clearly defined your objectives? Like any marketing and development strategy what are your key objectives? What is your audience demographics? These are important parts of developing an effective mobile strategy.
Have you defined accurate measures? Like any marketing strategy defining accurate measures is extremely important. Unlike other marketing strategies small devices have limited capabilities and you always need to be careful with increasing bandwidth.