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Lee, S., Johnson, K. P. K. Gahring, S., Lee, S-E (2008). Business strategies of successful rural retailers in competition with large discount retailers in the U.S., Journal of the Korean Society of Clothing and Textiles, 32(6), 968-979.

Lee, S., Johnson, K. K. P., & Gahring, S. (2008). Predicting in-shopping using small -town consumers’ satisfaction with local retailers. International Journal of Retail and Distribution Management, 36(2), 143-157.

Lennon, S., Ha, Y., Johnson, K., Damhorst, M., Jasper, C., & Lyons, N. (2009). Rural consumers’ online shopping for apparel, food, and home furnishings products as a form of outshopping. Clothing and Textiles Research Journal. 27(1), 3-30.

Yoo, J., & Johnson, K. K. P. (2008). Self-objectification and appearance-based teasing during adolescence. Journal of Family and Consumer Science Education, 26(1), 14-28. [online journal]

Books/Book Chapters

Rhee, J., & Johnson, K. K. P. (2009). When is imitation not the highest form of flattery? In N. Rabolt & J. Miler (Eds.) Concepts and cases in retail and merchandise management 2nd Ed. (pp. 374-378). New York: Fairchild Publications.

Wu, J. (2009). Chinese fashion from Mao to now. Oxford: Berg Publishers.

Other publications

Wu, J. (2009, Aug. 24) Fashionable men and gay. Financial Times (Chinese edition), retrieved Aug. 26: http://www.ftchinese.com/story/001028295

Wu, J. (2009, Jul. 9) The ideal image of American college students. Financial Times (Chinese edition), retrieved Aug. 22nd: http://www.ftchinese.com/story.php?storyid=001027667

Wu, J. (2009, May 22) The retail spirit of American universities. Financial Times (Chinese edition), retrieved Aug 1st : http://www.ftchinese.com/story.php?storyid=001026571

Wu, J. (2009, Apr. 8) Do American professors reject fashion? Financial Times (Chinese edition), retrieved May 1st : http://www.ftchinese.com/story.php?storyid=001025687


Cho, H.J., & Johnson, K. K. P. (2008, Nov). Effects of an entertainment-educations strategy on perceived risks and purchase intentions concerning counterfeits. International Textile and Apparel Association Monument, CO. http://www.itaaonline.org

Ju, H., Kim, J., & Johnson, K. K. P. (2008, Nov). Consumer’s perceptions concerning sales associate credibility. International Textile and Apparel Association Monument, CO. http://www.itaaonline.org

Ju, H., Kim, J., & Johnson, K. K. P. (2008, Nov).Young consumers’ perceptions of the influence of sales associate’s appearance on their emotions, cognition, and behavior. International Textile and Apparel Association Proceedings. Monument, CO. http://www.itaaonline.org (also a presentation).

Johnson, K.K. P. (2008). Globalization of the fashion industry: Implications for higher education presented at the International Seminar for the Establishment of the Inha Design Center, Inha University [also published as proceedings]

Johnson, K.K. P. (2008). Consumer Misbehavior. 2008 International Costume Culture Conference and Exhibition, Bejing, China. [also published as proceedings]

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