North Dakota State University
North Dakota State University (NDSU) is the largest university in North Dakota.
NDSU has 14,200 students enrolled and ten years of increased enrollment.
Seven colleges make up the NDSU campus.
Among the seven colleges, the Department of Apparel, Design and Hospitality Management (ADHM) is under the College of Human Development and Education (HDE).
HDE has enrollment increases in all areas. Currently, HDE has 1,837 students – 1,364 undergraduate students, 353 graduate students, and 120 doctoral students.
HDE’s graduate enrollment is 19 percent of the university’s graduate enrollment and the student population continues to become more diverse.
ADHM includes three programs – Apparel and Textiles (AT) with 150 major students, Hospitality and Tourism Management (HTM) with 120 major students, and Interior Design (ID) with 103 major students. AT has two options of apparel studies and retail merchandising.
ADHM offers an on-line master’s program in merchandising through the Great Plains Interactive Distance Education Alliance (GPIDEA). Two faculty members, Jaeha Lee and Linda Manikowske, are teaching two graduate courses within this program.
ADHM is working on creating a synergy effect between retail merchandising and the HTM program. As one effort, we developed two new courses that cover two disciplines. Last summer we offered a new course “Experiential Retailing” and will be offering another new course “Global Consumer Analysis.” We designed these two new courses to meet the needs of both the retail merchandising and HTM students.
ADHM faculty continue to look for opportunities to increase student, international exchange programs. The dean of HDE, Dr. Clark Johnson; the head of ADHM, Dr. Bastow-Shoop; and several other faculty members in the program traveled to South Korea in July 2009 to meet with faculty members and administrative staff at three universities in Seoul and one university in Jeju. Discussions consisted of possible collaborations at the department levels. Also discussed was the possibility of student field trips to South Korea.
To increase research in the HDE, the dean offers funding and graduate student assistantships to support faculty research.
HDE sponsors a Research Showcase. Faculty members and graduate students then have the opportunity to display their research.
ADHM has faculty researching in many different areas. We have several research projects about older adults. In ID, a faculty member is studying the relationship between aging and the environment. In HTM, one research area is older adults’ motivations and intentions when visiting casinos. An AT/retail merchandising faculty member is working on a project about older adults’ grocery shopping practices with a Ph.D. student in gerontology. In addition, a faculty member in ID is studying spatial organization in small retail settings. Other research areas in AT and retail merchandising include dress of women in politics, body image related consumption of the Y-generation, impulse buying, and success of independent retailers.