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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY

HYDERABAD

IV Year B.Tech. IT II-SemT P C

4+1*04

MANAGEMENT SCIENCE

Unit - I

Introduction to Management: Concepts of Management and organization- nature, importance and Functions of Management, Taylor’s Scientific Management Theory, Fayol’s Principles of Management, Mayo’s Hawthorne Experiments, Maslow’s Theory of Human Needs, Douglas McGregor’s Theory X and Theory Y, Herzberg’s Two-Factor Theory of Motivation, Systems Approach to Management, Leadership Styles, Social responsibilities of Management.

Unit - II

Designing Organisational Structures : Basic concepts related to Organisation - Departmentation and Decentralisation, Types of mechanistic and organic structures of organisation (Line organization, Line and staff organization, functional organization, Committee organization, matrix organization, Virtual Organisation, Cellular Organisation, team structure, boundaryless organization, inverted pyramid structure, lean and flat

organization structure) and their merits, demerits and suitability.

Unit - III

Operations Management : Principles and Types of Plant Layout-Methods of production (Job, batch and Mass Production), Work Study -Basic procedure involved in Method Study and Work Measurement- Statistical Quality Control: chart, R chart, c chart, p chart, (simple Problems), Acceptance Sampling,

Deming’s contribution to quality.

Unit -IV

a) Materials Management: Objectives, Need for Inventory control, EOQ, ABC Analysis, Purchase Procedure, Stores Management and Stores Records.

b) Marketing: Functions of Marketing, Marketing Mix, Marketing Strategies based on Product Life Cycle, Channels of distribution

Unit - V

Human Resources Management (HRM) : Concepts of HRM, HRD and Personnel Management and Industrial Relations (PMIR), HRM vs.PMIR, Basic functions of HR Manager: Manpower planning, Recruitment, Selection, Training and Development, Placement, Wage and Salary Administration,

Promotion, Transfer, Separation, Performance Appraisal, Grievance Handling and Welfare Administration, Job Evaluation and Merit Rating.

Unit - VI

Project Management (PERT/CPM) : Network Analysis, Programme Evaluation and Review Technique (PERT), Critical Path Method (CPM), Identifying critical path, Probability of Completing the project within

given time, Project Cost Analysis, Project Crashing. (simple problems)

Unit - VII

Strategic Management : Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process, Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy Formulation and Implementation, Generic Strategy alternatives.

Unit - VIII

Contemporary Management Practices : Basic concepts of MIS, End User Computing, Materials Requirement Planning (MRP), Just-In-Time (JIT) System, Total Quality Management (TQM), Six sigma and Capability Maturity Model (CMM) Levels, Supply Chain Management, Enterprise Resource Planning (ERP), Performance Management, Business Process outsourcing (BPO), Business Process Re-engineering and Bench Marking, Balanced Score Card.

TEXT BOOKS :

1. Aryasri : Management Science, TMH, 2004.

2. Stoner, Freeman, Gilbert, Management, 6th Ed, Pearson Education, New Delhi, 2004.

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