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REFERENCES :

1. Kotler Philip & Keller Kevin Lane: Marketing Mangement 12/e, PHI, 2005

2. Koontz & Weihrich: Essentials of Management, 6/e, TMH, 2005

3. Thomas N.Duening & John M.Ivancevich Management — Principles and Guidelines, Biztantra,2003.

4. Kanishka Bedi, Production and Operations Management, Oxford University Press, 2004.

5. Memoria & S.V.Gauker, Personnel Management, Himalaya, 25/e, 2005

6. Samuel C.Certo: Modern Management, 9/e, PHI, 2005

7. Schermerhorn, Capling, Poole & Wiesner: Management, Wiley, 2002.

8. Parnell: Strategic Management, Biztantra,2003.

9. Lawrence R Jauch, R.Gupta &William F.Glueck:Business Policy and Strategic Management, Frank Bros.2005.

10. L.S.Srinath: PERT/CPM,Affiliated East-West Press, 2005.

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