1. Eco-Ego Stories
People love a good story to tell
Provide buyers with a little knowledge about the niche eco-brand
Let consumers discover story details that make perfect conversation starters
Give them “bragging rights” - an eco-boast - to get a “status fix” from their peers
In 1774, during his second exploratory sea voyage to the South Pacific, Captain James Cook discovered Norfolk Island. He also discovered the Norfolk Island Pines, these stately 200’ giant conifers. They were prized for the desperately needed pine planks for ship building and flax for making sails.
Norfolk Island Pine Costa Farms