There is a growing trend among corpo- rations to adopt socially responsible business practices. Corporate philanthropy has extended beyond charitable donations to include social investments, reviews of core business practices as they relate to social value, and partnerships that will advance policies and practices for social development.
UNICEF recognizes and nurtures its affiliations with corporations. Together, corporate partners and UNICEF have mobilized resources, created programmes, developed policies, and designed and implemented advocacy initiatives and awareness campaigns.
In 2006, corporate partnerships and alliances raised nearly $94 million for UNICEF. Through dedicated fund-raising and essential collaboration between UNICEF National Committees and country offices, corporate engagement takes root at the local level – touching children, families and communities.
Strongly committed to the power and promise of partnerships, UNICEF employs robust corporate sector guidelines and looks to create long-term strategic alliances with companies and organizations that share a commitment to, and affinity with, UNICEF’s core values. UNICEF advocates for the corporate sector to invest in sustainable practices and projects that benefit children.
UNICEF works with an impressive array of private sector companies through wide-ranging activities, including the provision of cash or in-kind donations, strategic philanthropic investments, and exchanges of technical knowledge and expertise. The spectrum of involvement is as varied as the companies themselves – from galvanizing and harnessing the expertise of their networks, to extending
employee and customer contributions, to jointly developing programmes and initiatives, to publicizing and encouraging discussion about issues related to the health and well-being of children. Whatever the involvement, UNICEF does its best to create mutually beneficial relationships and to maximize resources and investments made on behalf of children.
Corporate partners support numerous UNICEF activities, including interventions in child survival, education, HIV prevention and humanitarian responses in emergencies. A sampling of industry’s commitment to UNICEF includes a top financial firm that supports basic quality education and a leading logistics group that helps provide life-saving immunization.
For a partial listing of UNICEF’s 2006 corporate alliances, see page 41.
POWER OF PARTNERSHIPS