Growth in the publishing industry, combined with a favourable zero-per-cent VAT rate for books, means that western companies are showing rising investment interest in the Polish book market, which is enjoying stability. So far, investment has focused on the market for textbooks and publications aimed at professionals. The level of readership is also stable, and similar to the European Union average.
The distribution sector is less stable. There is still too little investment in bookselling. As a result, apart from Empik, Poland has no strong major bookshop chains. Most bookshops are privately owned, small family businesses. There are approximately 3,000 bookshops in Poland, which is decidedly too many.
Wholesale discounts average approximately 50 per cent. Bookshops work at a discount of 28-30 per cent in the case of so-called colour books, and 22-25 per cent for textbooks. Booksellers supplied directly by the publishers buy at a discount of up to 30 per cent.