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FREE MARKET

Growth in the publishing industry, combined with a favourable zero-per-cent VAT rate for books, means that western companies are showing rising investment interest in the Polish book market, which is enjoying stability. So far, investment has focused on the market for textbooks and publications aimed at professionals. The level of readership is also stable, and similar to the European Union average.

The distribution sector is less stable. There is still too little investment in bookselling. As a result, apart from Empik, Poland has no strong major bookshop chains. Most bookshops are privately owned, small family businesses. There are approximately 3,000 bookshops in Poland, which is decidedly too many.

Wholesale discounts average approximately 50 per cent. Bookshops work at a discount of 28-30 per cent in the case of so-called colour books, and 22-25 per cent for textbooks. Booksellers supplied directly by the publishers buy at a discount of up to 30 per cent.

Book production

2003

2004

2005

2006

2007

Published titles

22,430

20,830

20,410

19,860

21,810

First editions

12,390

11,650

12,040

11,990

13,260

Print-runs (in millions of copies)

133.6

138.5

141.5

133.6

146.4

Average print-run (no of copies)

5,956

6,649

6,933

6,727

6,713

“Rynek książki w Polsce 2008” by Biblioteka Analiz Sp. z o.o.

Belles-lettres, annual averages

2003

2004

2005

2006

2007

Adult

Children’s

Adult

Children’s

Adult

Children’s

Adult

Children’s

Adult

Children’s

Published titles

3,590

839

3,654

1,319

3,252

1,056

3,679

1,103

3,909

1,425

Number of copies

22,351

6,024

25,375

9,607

21,539

7,703

19,537

8,269

17,268

7,854

Average print-run

6,225

7,179

6,939

7,283

6,623

7,294

5,310

7,500

4,400

5,500

“Polish Publishing in Figures”, National Library

Belles-lettres, number of titles

2004

2005

2006

2007

Adult

Children’s

Adult

Children’s

Adult

Children’s

Adult

Children’s

First editions

2,787

739

2,572

676

3,090

914

3,209

1,191

Re-editions

867

239

680

161

589

189

700

234

“Polish Publishing in Figures”, National Library

Original books and translations (total)

2004

2005

2006

2007

Original

Translated

Original

Translated

Original

Translated

Original

Translated

Published titles

15,150

5,922

13,370

5,276

16,674

6,154

16,579

6,697

“Polish Publishing in Figures”, National Library

Original books and translations (belles-lettres for adults)

2004

2005

2006

2007

Original

Translated

Original

Translated

Original

Translated

Original

Translated

Published titles

1,833

1,807

1,631

1,603

2,089

1,478

2,146

1,659

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