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Distribution

Wholesalers have a large, 43.6 per cent share of the market. In 2007 they achieved an 8.8 per cent growth in sales. In Poland there are four sales networks that function nationwide – Azymut, FK Jacek Olesiejuk, Wkra and Matras. The total number of wholesale book outlets is decreasing, and after a number of major bankruptcies, approximately 315 firms are still active on the market.

The estimated total number of bookselling outlets is 2,510, selling 39 per cent of all books.

Main bookselling chains

Empik: Poland’s largest bookselling chain, consisting of almost 100 shops in the biggest cities (44). It offers about 46,000 titles.  In 2005 Empik resumed Internet sales through a site called empik.com (with over 2 millions products from such categories like: books, music, film, games, press and stationary. empik.com

Matras: This chain is involved in wholesale as well as retail sales. It owns 111 bookshops in 72 cities throughout the country. matras.pl

Dom Książki: Virtually the only retail book distributor in the period from 1950 to 1989. At present it consists of several separate, independent companies that own 130 bookshops with a total turnover comparable to that of Matras. domksiazki.pl

Książnica Polska: This firm operates in north-eastern Poland where it runs wholesale and retail operations and owns 20 bookshops. ksiaznica.pl

HDS: This firm has over 200 outlets, which sell books and operate under various trading names (InMedio, Relay, Virgin, Akapit), mainly at railway stations. Most of them offer from 200 to 500 titles. hds.pl

Distribution market share

Internet

More than 38 per cent of households now have access to the Internet, and as a result Internet sales are growing. In 2006 Poland’s largest Internet bookshop, Merlin.pl, was joined by two competitors, Empik.com and the American firm Amazon.com.

Internet bookshops offering mail-order services abroad

merlin.pl

empik.com

mareno.pl

vivid.pl

wysylkowa.pl

traffic-club.pl

inbook.pl

gandalf.com.pl

lideria.pl

Book Fairs

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