Question about your ventures generally arise from four different areas:
Management Team The Opportunity The Resources The Financials
Your business plan is only as good as it addresses potential concerns in these areas.
14 “Personal” Questions Every Business Plan Should Answer Adapted from How to Write a Great Business Plan by William Sahlman
Where are the founders from?
Where have they been educated?
Where have they worked and for whom?
What have they accomplished – professionally and personally – in the past?
What is their reputation within the business community?
What experience do they have that is directly relevant to the opportunity they are pursuing?
What skills, abilities, and knowledge do they have?
How realistic are they about the venture’s chances for success and the tribulations it will face?
Who else needs to be on the team?
Are they prepared to recruit high-quality people?
How will they respond to adversity?
Do they have the mettle to make the inevitable hard choices that have to be made?
How committed are they to this venture?
What are their motivations?