9 Questions About the Business Every Business Plan Should Answer Adapted from How to Write a Great Business Plan by William Sahlman
4. 5. 6. 7. 8. 9 .
Who is the new venture’s customer? How does the customer make decisions about buying this product or service? To what degree is the product or service a compelling purchase for the customer? How will the product or service be priced? How much does it cost (in time and resources) to acquire a customer? How will the venture reach all the identified customer segments? How much does it cost to produce and deliver the product or service? How much does it cost to support a customer? How easy is it to retain a customer?
Questions Likely to Be Asked Adapted from Entrepreneurship: Strategies and Resources by Marc J. Dollinger
What rare, valuable, hard to copy, and non-substitutable resources does the firm have, can it control or will it produce? What community resources are available to make this venture a reality?
The Financial Projections and Returns
What are the underlying assumptions? What are the start-up costs? What are they used for? What are the cash flows and projected returns on the investment? How does this firm evaluate the double bottom line?