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Writing the Social Venture Business Plan - page 12 / 19

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Business Planning for Social Ventures: A High Level Outline

The Opportunity

Describe the opportunity. Why is this the time for it? Why is this the best opportunity? How does it fulfill the mission of the organization? What values does it represent?

Business Model

A business model describes how this business (initiative/program) will be structured to achieve the objective. It answers the questions, How will this program work and How does it sustain itself?

Product/Services/Programs

Describe them in terms of benefits to the customers, clients, communities, etc. This is different than describing them in terms of the features or marketability.

Market Analysis

Describe the trends and the patterns you see in the community, the neighborhood, the population or the city.

Describe your target audience, client, customer, community, etc. Describe the other non-profits, agencies, or for-profits that are doing something similar. What opportunities for partnerships and alliances exist? Answer the question, what makes this effort different from others that have been done?

Market Strategy

Answer two important questions: How do we let our clients, customers, communities know about us? How do we let our stakeholders/investors know about this opportunity? Both internal and external campaigns are critical to the success of this program/initiative/ business.

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