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Writing the Social Venture Business Plan - page 14 / 19





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Business Plan Outline – The Details

The following is a top-level outline for a business plan. You should feel free to adapt this outline to the specific needs and nature of your business opportunity, but be aware that you should still incorporate the key elements.

Executive Summary

(The Executive Summary should encapsulate the key points from the full plan; it should grab the reader’s attentions, and be forced on the key arguments for investors. This will serve as a foundation for your oral presentation. It should be no more than two pages, although 1 page or 1½ pages are preferable). Make sure to briefly cover the following. It will need to written or revised a number of times – when you start the plan, when you are the middle and again when everything is done.

Business Concept – Mission & Vision Market Size and opportunity Product/Service Description Business Model (i.e. how you will make revenues and profits) Key Competition Key Points of Advantage and Difference Management biographies (1 paragraph) Financial Summary

Venture Concept

Company Overview/History Description of Industry Product/Service/Program Overview Factors giving rise to opportunity Market opportunity and strategy to exploit it Industry segment and current participants Target addressable market and projections Sources of revenue (sustainability) Milestones Key drivers for success and critical assumptions

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