X hits on this document

PDF document

Writing the Social Venture Business Plan - page 15 / 19

41 views

0 shares

0 downloads

0 comments

15 / 19

Market Analysis/Needs Assessment and Research

Demonstration of market need Customer/Client/Community Base Market Size and Social Trends Target addressable market and projections Willingness of Customers to Pay or Philanthropists to Fund Value Added For Customers, Customer Benefits/Problems Solved Competition and Competitive Advantage Overall marketing and selling strategy (both to funders and to communities) Projected scope of program/initiative or project sales of product/services

Business Model Economics (as needed)

Gross and Operating Margins Fixed and Variable Costs (administrative vs. operational) Cash Flow Analysis (time and money to sustainability) Break-even analysis (time and money to break-even) Product or service unit analysis (cost and profit margins)

Marketing Plan

Strategy and positioning Tactics Pricing Distribution and selling Communication strategy (Advertising, promotion and PR) Implementation Strategy (Customer service, retention, warranty)

Product/Program Development

Development Status and Next Steps Risk Factors Costs and Budget Opportunity Specific Issues

Page 15

Document info
Document views41
Page views41
Page last viewedSat Dec 03 14:26:21 UTC 2016
Pages19
Paragraphs270
Words2857

Comments