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Writing the Social Venture Business Plan - page 5 / 19

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Two Points:

1. To have an effective venture it is important to be clear about the mission, vision and values that drive your venture’s strategies. Strategy is the action you take toward a desired outcome.

Without a mission you have no reason to exist. Without a vision, you have no idea what the world should be when you achieve your outcomes.

Without values you have boundaries for your actions activities.

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2. If your venture’s strategies are not congruent with the other pieces of the venture the strategies will fail.

If a venture cannot implement its strategies the venture will fail.

Entrepreneurs know this intuitively (or they learn it quickly). This is why entrepreneurial thinking is critical for the 21st century organization – non- profit, for profit or social enterprises!

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