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Evaluation of the Maine Aging - page 14 / 51





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quarterly Consumer Advisory Board meetings with stipends and transportation support (as needed) to encourage on-going participation;

Consumer Advisory Board member participation on DASH committees (Customer Service, Services Mapping, I&R); and

individual consumer presentations of their experiences at DASH meetings. DASH Implementation and Impact

Working to Increase Public Awareness, Trust and Visibility

Building public awareness, trust and visibility of the DASH resource and long term supports requires concerted effort and time. Local DASH outreach and marketing efforts have reached out to the younger disabled community. Community partnering efforts in concert with groups like the Penobscot County TRIAD (community & police officers' network) help get the word out about the availability of services and events through community networks. The following sections describe promotional products, community outreach events, media strategies, and participation in statewide events.

Promotional Product Development

Consumer handbooks and tip sheets with DASH contact information were developed and distributed on complex topics including materials about Medicaid eligibility and transitions between care systems.

MaineCare (Maine's Medicaid program) tip sheets on eligibility and information needed to apply for benefits were developed and distributed in standard, large print and Braille versions.

An online consumer handbook with information of interest to those in transitions between networks (e.g. hospital to LTC facility) was created and distributed. Hospital discharge planners received hard copies of this resource.

In addition to topic-specific handouts, three DASH PowerPoint presentations were created for use by staff and partners to promote the project. One presentation targets providers/agencies, and two target consumers, including an abbreviated consumer presentation using simplified language. Other promotional materials distributed throughout the DASH pilot area included a poster with tear off strips containing DASH contact information, folded business cards with DASH information, an online newsletter; advertising on the Chamber of Commerce map, and promotional items including a can cozy, lunch bag, and pen, all with the DASH logo and contact information.

10Muskie School of Public Service

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