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Evaluation of the Maine Aging - page 15 / 51

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Media Strategies

Community events generated interest and increased visibility through earned media coverage. Examples of events attracting full media coverage are briefly described below.

DASH Day at the Bangor Civic Center, a convention to introduce the DASH resource and local long term support information to the community. Thirty-five provider agencies set up and staffed booths that provided consumers with information about local services and supports.

DASH Spring Outreach & Education Fair at Bangor Civic Center with 37 agencies participating and approximately 200 people in attendance.

DASH Building Customer Service Conference - Working with Seniors and Individuals with Disabilities, approximately 125 attendees, 3 speakers, and 9 panelists.

Other public service media strategies included taped and live TV and radio broadcasts and coverage in the print media. Highlights of these efforts include:

Multiple "Senior Watch" television segments on CBS affiliate Channel 5 noon news on DASH and area resources. TV public service announcement spots were discontinued because they were too successful and were generating interest beyond the geographic 'reach' of the DASH service area.

Taped information spots about DASH and a live radio broadcast from Starbucks re: seniors and emergency preparedness.

A feature story on the DASH appeared in the Life and Times section of Bangor Daily News (major newspaper for DASH pilot area); and the local weekly newspaper printed write-ups of DASH activities and announcements.

Finally, activities to raise awareness of the DASH/ADRC at the state-level included panel discussions of the ADRC and community collaboration at statewide conferences, including the Aging Policy Conference (2005) and the Governor's Blaine House Conference on Volunteerism (2006). An indication of the reach of DASH awareness activities was the development of a Bangor area affiliate of the Maine Association of Late-Deafened Adults (ALDA). The choice of the Bangor location was attributed to the DASH's outreach and education efforts.

DASH Impact - Awareness and Visibility

As previously noted, Eastern Agency on Aging has been providing information and services to elders since 1973. Among elders they are a well known local entity. For this reason DASH outreach and marketing efforts placed particular emphasis on reaching out

Muskie School of Public Service11

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