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Evaluation of the Maine Aging - page 17 / 51

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followed by "other" (encompasses doctors (5), Health Fair, Town Office, and the Senior Companion Program). Slightly fewer than 15% of respondents reported learning about the DASH through the media.

That word-of-mouth marketing can be expected to grow is evident in Consumer Satisfaction Survey respondents' replies to the question inquiring whether they will tell others to call DASH (see Chart 2: Would you tell a friend.. to call DASH?). Ninety-two percent indicated they would tell others to call DASH and only 6 percent said they would not tell others to call DASH.

While this measure of overall satisfaction with DASH may overstate the positive perception of DASH customers, it does signal intent and indicates that others likely will learn about DASH through word-of-mouth recommendations.

Muskie School of Public Service13

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