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Evaluation of the Maine Aging - page 37 / 51





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majority (61%) report a considerable increase in their awareness of community services as the result of participation in coalition activities.

Table 5: Extent of Increased Awareness

To what extent have coalition activities increased awareness of available community services?

Not At All

Little/Some Extent

Considerable/ Great Extent




Coalitions used a variety of outreach and marketing activities to increase consumer and provider awareness and to establish their visibility as trusted avenues for connection to information and long term support services. Review of all outreach and marketing activities is beyond the scope of this report. The following represent only highlights of such activity.

Franklin Resource Network outreach and marketing activities included co-hosting Services Without Borders, a resource fair at Livermore Falls High School. The event brought 37 non-profit health and service organizations together to build community awareness of available services and provide information so area residents could better understand what organization to go to for services. Health screenings for consumers were also available throughout the day.

The Bath-Brunswick ADRC coalition marketing activities focused on the work of the Greater Bath Elder Outreach Network - a program that strives to help the elderly who are isolated in the Greater Bath area (described further below). In addition to issuing press releases, this initiative of the coalition was featured at a Starlight Café breakfast. The owner of the Starlight Café, a local restaurant, features a nonprofit program one Saturday each month. Elder Outreach was the focus of a February breakfast. A portion of the proceeds from breakfast sales go to the featured program and patrons learn more about the program.


During the grant period, a statewide 2-1-1 information and assistance system became operational. Coalition members reported they benefited from the "Lunch & Learn"

Muskie School of Public Service31

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