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Internet Banking Service

Appendix I -Table 1: Measurement for Perceived Characteristics of Internet Banking

Variable

Sub-variable

Statement

Variable label**

Scale

Relative

Advantage

Economic benefits

- Internet banking service helps you to save time from visiting branch banks to conduct banking transactions.

Saving

1-5

Convenience

- You can access your account and deal with your bank from anywhere with your PC.

- Internet banking allows you to conduct your banking business 24 hours/day without waiting for bank’s opening hours.

Access

Availbty

1-5

1-5

Improved Service Level

- You will feel more satisfied as Internet banking allows you to conduct banking business faster with online services.

- By using Internet banking service, you are more willing to deal with a bank and conduct banking business more frequently.

Fast

Frequent

1-5

1-5

Customer

Learning

Requirement

Complexity

- You feel that conducting banking transactions via the Internet are too complicated.

- You find that it is difficult to learn how to conduct banking business online.

- You find that it is not easy to remember User ID and confidential password when using Internet banking service.

Complex

Learning

Password

1-5

1-5

1-5

Compatibility

- You find bank opening hours to be very inconvenient.

Openhrs

Selfuse

1-5

1-5

ABAC Journal Vol. 22, No.3 (September  - December, 2002), pp. 63 - 80

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