Internet Banking Service
Assael, H. (1995). Consumer Behavior and Marketing Action, 5th ed. Cincinnati, OH: South Western.
Booz Allen & Hamilton (1996), “The Rise of Brickless Banking,” at .
Chou, D. C. & Chou, Y. A. (2000). “A Guide to the Internet Revolution in Banking.” Information Systems Management, Spring, 51-57.
Daniel, E. & Storey, C. (1997). “On-line banking: Strategic and management challenges.” Long Range Planning, 2, Number 3, 259-268.
Donnelly, J.H. (1970). “Social Character and Acceptance of New Products.” Journal of Marketing Research, February, 111-113.
Foxall, G.R. (1984). Corporate Innovation: Marketing and Strategy, New York, The Free Press.
Gatignon, H. & Robertson, T.S. (1985). “Diffusion of Innovation.” A Working Paper for the European Institute for the Advanced Studies in Management, May.
Kotler, Philip (1997). Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed., NY: Prentice Hall.
LaBay D.G. & Kinnear, T.C. (1981). “Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems”. Journal of Consumer Research, 8, December, 271-278.
Leemakdej, A. (2000). “Partners Key to Success”. Bangkok Post, October 6, Business Section, p.3.
Lockett, A. & Litter, D. (1997). “The Adoption of Direct Banking Services.” Journal of Marketing Management, 13, No. 8, November, 791-881.
MaKinsey, [initials]. (2000). “Personal Finance Services Survey”. Bangkok Post, Business Section, February 7.
Malhotra, N.K. (2000). Marketing Research: An Applied Orientation. Third ed., NY: Prentice Hall.
Norusis, M. J. (1999). SPSS Regression ModelTM 10.0. Chicago, IL: SPSS.
Ostlund, L.E. (1974). “Perceived Innovation Attribute as Predict-ions of Innovativeness”. Journal of
ABAC Journal Vol. 22, No.3 (September - December, 2002), pp. 63 - 80