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STC San Luis Obispo Chapter Presentation

“Self Employment - A Reason For Setting the Alarm Clock or Do I Really Work at Nothing All Day?”

February 24, 2003

This presentation, given by two experts with a combination of 50+ years of experience in contracting and self- employment related to writing, training, and business development, addresses the rewards and challenges of hanging out your own shingle, as opposed to working in a regular job.

The speakers are

Michael Lujan, Technical communications professional in technical writing, training and instruction, project management, business development and marketing, and a member of the SLO STC board of directors. Owner, On The Same Page Technical Communications.

Carolyn Margon, president, As You Like It Consulting, and a future board member of South Bay Women’s Network and the Morro Bay Chamber of Commerce.

Mike and Carolyn address establishing and running one’s own business to serve a variety of local and remote, small- to large-scale clients. They explain the challenges of working on-site (including one-on-one in a client’s home) as well as telecommuting, and they will highlight approaches for the following topics that can help answer the question, “Is self-employment the right path for you?”

  • Introduction to how we got to where we are

  • Timing is everything

  • Deciding who your clients are

  • Promoting yourself

  • How to appropriate money gracefully from your clients’ accounts to yours

  • Working sessions with the client (sick client, cancellation, meeting confirmations)

  • How do you know that we covered what we should have? (objectives vs. accomplishments;

status reports)

  • Establishing your own office (equipment, software, hardware, accounting, and insurance)

  • Fee structure

  • Questions we can’t answer

  • What we’ll do next if this venture fails

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