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STC San Luis Obispo Chapter Presentation - page 10 / 12

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Topic

Fee structure

Carolyn, As You Like It Consulting

Pros: I am making less money per hour here than I did in Seattle, but when I moved here, I did a market survey and put my rate at the exact median of what other people who were providing a similar service charged. I intend to raise my rates as soon as I feel I am established here.

Cons: I am not making enough money to live on at this point in time.

Greatest challenges: Keeping positive about what you do. Looking for new opportunities all the time. Being totally flexible.

Approaches to meet the challenges: I give lots of free talks to organizations where I think there may be potential clients. I teach at Cuesta because it’s good exposure and I enjoy it.

Mike, On The Same Page Technical Communications

Pros: Not dependent on a fixed salary; can give yourself a “raise”.

Cons: Rates and fees MUST remain reasonable (this is dynamic, not static and depends upon the market).

Greatest challenges: Avoiding “sticker shock” but maintaining fees that exemplify the “worth” of your service.

Approaches to meet the challenges: Study the market (others who do the same type of work); abide by “industry standards”; that is, a certain $ per page/per hour/per document; educate the client on the value of your service.

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