TRANSPORTATION RESEARCH DIGEST
ARIZONA TRANSPORTATION INSTITUTE
Nearly all travelers to Arizona, including AHM subscribers, drive a vehicle in the state whether their own, a rental, or one borrowed from a resident, or they ride in an acquaintance’s vehicle while visiting Arizona. Clearly, tourists are users of the state’s highways facilities. Arizona Highways Magazine subscribers constituted over 226,200 visitors to, and within the state over a five year period, most of whom took more that one trip. This resulted in well over 1.3 million person-
trips during the five year period nearly all of which included use of state highways and roads. When asked whether they had any transportation needs that were not met, very few noted any inadequacies in highway facilities, however.
Arizona Highways Magazine results in a minimum of $34,663,000 direct expenditures per year by travelers who do not reside in Arizona. This amounts to a benefit/cost ratio of 3.1 to 1 at the very least.