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HSBC Brand–Basic Elements

Protected Area for Beneficial Brand Signature

To enable the Beneficial brand signature with group endorsement to appear prominently and without interference, a minimum exclusion zone, or “clear space” has been established around the brand name and group endorsement signature. This space is to be left clear of all text or other graphic elements.

The minimum acceptable protected area is indicated by the dotted border shown. This area should be increased wherever possible to better display the brands.

Beneficial Signature “clear space”: B=height of the “B” in Beneficial

.5 B

Single-Color Variation (Use limited to one-color print applications)

HSBC Brand–Basic Elements North America, April 27, 2005

The minimum protected area must not be used as a rectangle to frame brand/Group endorsement signatures.

.5 B

.5 B

.5 B

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