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HSBC Brand–Basic Elements Corporate Typefaces

Times New Roman is the principal HSBC corporate typeface for applications such as stationery, business papers, marketing materi- als, forms, branch signs and publications. Only the four versions illustrated may be used.

Times New Roman Family, Acceptable Versions

Times New Roman: ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvwxyz 1234567890

The Univers typeface may also be used in addition to Times New Roman to create contrast. Only the eight versions illustrated may be used.

Times New Roman Italic: ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

No other typefaces should be used without the prior approval of North America Marketing.

The HSBC corporate logotype is based on a specially modified version of Times Roman. Never attempt to recreate the corporate logotypes using standardized Times Roman typefaces.

Times New Roman Bold: ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Times New Roman Bold Italic: ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Family, Acceptable Versions

Univers Light 45: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Bold 65: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Light Oblique 45: ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Bold Oblique 65: ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Regular 55: ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Black 75: ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Regular Oblique 55: ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers Black Oblique 75: ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

HSBC Brand–Basic Elements North America, April 27, 2005

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