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HSBC Brand–Basic Elements Primary Corporate Colors

HSBC corporate colors The HSBC Group's principal corporate color is HSBC Red (Pantone® 1795), which is used with black, white and HSBC Grey (Pantone® 423).

HSBC red, black and white will be used for external branch and facility signage; sta- tionery, forms, most internal documentation and customer applications; marketing, promo- tional and sponsorship materials, including signs and displays; statements, direct mail literature and advertising.

Color reproduction HSBC colors can be reproduced using custom mixed colors or may be simulated using the four-color halftone process (see break- down right).

HSBC Red For four-color halftone reproduction, the fol- lowing percentages can achieve an acceptable match to HSBC Red: Magenta 94% Yellow 100%.

HSBC Grey For halftone reproduction, a 50% tint of black can achieve an acceptable match to HSBC Grey.

HSBC Brand–Basic Elements North America, April 27, 2005

HSBC Red PANTONE® 1795

94% Magenta

Four color halftone simulation of HSBC Red

100% Yellow

Four color halftone reproduction The following percentages can achieve an acceptable match to HSBC Red: Magenta 94%, Yellow 100%.

Black

White

HSBC Grey PANTONE® 423

Halftone simulation of HSBC Grey For halftone reproduction a 50% tint of black can achieve an acceptable match to HSBC Grey.

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