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HSBC Brand–Basic Elements

Primary and Secondary Color Palette

Color usage guidelines When working with HSBC’s primary colors, certain secondary colors may be helpful. Shown below are approved sec- ondary colors, which should be used only in support, and not in place of, HSBC’s primary colors.

PANTONE® 1795

Black

White

PANTONE® 423

#FF0000

#000000

#FFFFFF

#999999

PANTONE® 7401

PANTONE® 421

PANTONE® Warm Grey 5

#FBFBCC

#CCCCCC

#C6C5B5

PANTONE® 1805 #CC0000

PANTONE® 425

PANTONE® Warm Grey 3

#666666

#DBD9CB

PANTONE® Warm Grey 1 #F0EDE1

HSBC Brand–Basic Elements North America, April 27, 2005

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