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HSBC Brand–Basic Elements

Color Reproduction of the Corporate Signature

The preferred signature colors of black logotype and HSBC red hexagon with white interior will be used in the vast majority of applications. For example, all external bank branch and most facility signage should be the black logotype and HSBC red hexagon on a white background.

Although HSBC red, black and white are the preferred colors for the Group’s corporate signatures, when they cannot be used, it is acceptable to use one of the color combina- tions shown below, but only with prior approval of North America Marketing.

Preferred corporate signature colors

Positive corporate signature on grey background with red hexagon

HSBC Brand–Basic Elements North America, April 27, 2005

The positive signature may be printed on a grey background, but there must be sufficient contrast between the signature and the background.

The reverse signature should only be printed on a solid grey or solid black background (there must be sufficient contrast between the signature and the grey background). Reversing the signature out of colored backgrounds is not permitted. Reversing out of multi-colored or patterned backgrounds is also not permitted.

Reverse corporate signature on grey background with red hexagon

Reverse corporate signature on black background with red hexagon

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