HSBC Brand–Basic Elements
Single-Color Reproduction of the Corporate Signature
Where possible, single-color printing should be black on a white, near white or very light background.
Under no circumstances may the corporate signature appear all in red or white out of a red background.
Black corporate signature on white background
Black corporate signature on grey background
HSBC Brand–Basic Elements North America, April 27, 2005
The reverse single-color signature should only be printed on a solid black or solid grey background (there must be sufficient con- trast between the signature and the grey background).
Reversing the signature out of a colored background is not permitted. Reversing out of multi-colored or patterned backgrounds is also not permitted.
Reverse corporate signature on grey background
Reverse corporate signature on black background