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HSBC Brand–Basic Elements

Single-Color Reproduction of the Corporate Signature

Where possible, single-color printing should be black on a white, near white or very light background.

Under no circumstances may the corporate signature appear all in red or white out of a red background.

Black corporate signature on white background

Black corporate signature on grey background

HSBC Brand–Basic Elements North America, April 27, 2005

The reverse single-color signature should only be printed on a solid black or solid grey background (there must be sufficient con- trast between the signature and the grey background).

Reversing the signature out of a colored background is not permitted. Reversing out of multi-colored or patterned backgrounds is also not permitted.

Reverse corporate signature on grey background

Reverse corporate signature on black background

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