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HSBC Brand–Basic Elements

Color Reproduction of the Corporate Signature with Group Marketing Strapline

The preferred corporate signature colors of black HSBC letters and red hexagon with white interior will be used in the vast majority of applications. For example, all external bank branch and most facility signage should be the black logotype and HSBC red hexagon on a white background.

Although HSBC red, black and white are the preferred colors for the Group’s corporate signatures, when they cannot be used, it is acceptable to use one of the color combina- tions shown below, but only with prior approval of North America Marketing.

Preferred corporate signature colors

HSBC Brand–Basic Elements North America, April 27, 2005

The positive corporate signature may be printed on a grey background, but there must be sufficient contrast between the signature and the background. Note: the Group mar- keting strapline must always appear red.

Reversing the signature out of colored backgrounds is not permitted. Reversing out of multi-colored or patterned back- grounds is also not permitted.

Positive corporate signature on grey background

Reverse corporate signature on black background

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