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HSBC Brand–Basic Elements

Single-Color Reproduction of the Corporate Signature with Group Marketing Strapline

Single-color printing should be black on a white, near white or very light background.

Under no circumstances may the corporate signature appear all in red or white out of a red background.

Black corporate signature on white background

Black corporate signature on grey background

HSBC Brand–Basic Elements North America, April 27, 2005

The reverse corporate signature and Group marketing strapline may only be printed on a solid black or solid grey background (there must be sufficient contrast between the sig- nature and the grey background).

Reversing the corporate signature and strapline out of a colored background other than black or grey is not permitted. Reversing out of multi-colored or patterned backgrounds is also not permitted.

Reverse corporate signature on grey background

Reverse corporate signature on black background

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