HSBC Brand–Basic Elements Incorrect Usage
The effectiveness of the HSBC brand program is based on accurate, consistent application of the brand basic elements.
This and the next three pages show some exam- ples of improper brand usage. Our success in promoting the brand is dependent on consistent applications and their cumulative positive effect on our audiences.
When the corporate signature is reproduced in color, the triangles inside the hexagon must be white
The corporate signature may not appear all in red
The corporate signature may not appear in white out of a red background
The corporate signature may not appear in white out of a blue or any other colored background
HSBC Brand–Basic Elements North America, April 27, 2005
Do not reverse or overprint the logo on photographic backgrounds
Do not contain the corporate signature in a shape
Do not place the corporate signature on a distracting background
The corporate signature may not appear in white out of a green or any other colored background