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HSBC Brand–Basic Elements Incorrect Usage

DO NOT!

BENEFICIAL Retail Services Do not link brand and business name

Do not link brand and business name

HSBC Card Services

Do not link brand and business name

Technology & Services

Do not link brand and business name

Lorem ipsum amet, consectetuer adipisc zing elit, sed diam nonummy nibh euim morem ipsum HSBC fod lamete, con- sectetuer od tincidunt ut laoreet dolore

magna aliquam erat volutpat.

Do not use the corporate signature as part of text

HSBC Brand–Basic Elements North America, April 27, 2005

Do not reproduce any part of the corporate signature in non-corporate colors

Do not reproduce the corporate signature in red

HSBC

Never attempt to recreate the corporate signature

Serving you better.

Do not use non-approved taglines

Do not distort the corporate signature

21

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