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HSBC Brand–Basic Elements North America - page 24 / 28

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HSBC Brand–Basic Elements Incorrect Usage

Do not use the HSBC brand with any other brand

Do not use the HSBC brand with any other brand

PayDirect

Do not violate clear space and link with the brand

Technology & Services

Do not violate clear space and link with the brand

HSBC Brand–Basic Elements North America, April 27, 2005

DO NOT!

Never use logotype on its own

Never use the hexagon on its own

Never adjust the position of the correct corporate signature

HSBC LEARNING & DEVELOPMENT

Do not attach department names to the corporate signature

Do not create program or event logos or emblems. These may be defined as self-contained, emblematic graphic and/or text combinations which appear as a logo. These should not be confused with program and event themes, which are permissable and are a recognized part of our normal business life.

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