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HSBC Brand–Basic Elements North America - page 26 / 28

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HSBC Brand–Basic Elements Support and Approvals

HSBC brand identity policy and applications Questions, assistance and approvals regarding brand use and identity should be directed to HSBC - North America Marketing. North America Marketing will liaise with Group Head Office, Group Marketing and Communi- cations as appropriate.

Contacts Edward Boddy Director, Creative Development 847.564.6188 ed.w.boddy@us.hsbc.com

Christine Jackson Brand Marketing Design Consultant 847.564.6757 christine.x.jackson@us.hsbc.com

Neil Sanders Brand Marketing Design Consultant 312.762.2010 neil.w.sanders@us.hsbc.com

Reproduction artwork To obtain reproduction art of the HSBC corporate signature, HSBC corporate signature with Group Marketing tagline, or the Group endorsement signature, contact North America Marketing.

HSBC Brand–Basic Elements North America, April 27, 2005

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