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HSBC Brand–Basic Elements

The HSBC Corporate Signature

The HSBC corporate signature is the major visual element of the brand identity. The signa- ture is comprised of the letters HSBC and the hexagon symbol, which are in a fixed relation- ship. The hexagon is the same height as the HSBC letters.

HSBC Brand–Basic Elements North America, April 27, 2005

The logotype lettering has been specially drawn. Do not attempt to recreate the corpo- rate signatures by scanning or typesetting the HSBC letters.

The corporate signature must always be reproduced from original digital artwork.

Minimum Size (1 pica hexagon height)

6 picas

2

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