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HSBC Brand–Basic Elements Protected Area

To enable the corporate signature to appear prominently and without interference, a mini- mum exclusion zone, or “clear space” has been established around the corporate signa- ture. This space is to be left clear of all text or other graphic elements.

The minimum acceptable protected area is indicated by the dotted border shown. This area should be increased wherever possible to better display the brand.

The minimum clearance is equal to the height of the hexagon symbol.

Horizontal Corporate Signature “clear space”: X=height of the hexagon

HSBC Brand–Basic Elements North America, April 27, 2005

The minimum protected area must not be used as a rectangle to frame the corporate signature.

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