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HSBC Brand–Basic Elements The Hexagon

The hexagon is the main visual element of the HSBC Group’s corporate identity. Its geomet- ric structure consists of four red triangles and two white triangles.

Use of the hexagon must be carefully con- trolled. There are strict rules regarding its use:

  • in the overwhelming majority of applications the hexagon should appear in HSBC red and white

  • the hexagon must never be used on its own without the letters HSBC

  • the hexagon may only be used in combina- tion with the corporate logotype, and must be the same height as the HSBC letters

  • the hexagon should never be used as a decorative, ornamental or promotional device

  • the hexagon must always be reproduced in full (bleeding, cropping or otherwise manipu- lating the hexagon is not permitted).

HSBC Brand–Basic Elements North America, April 27, 2005

The hexagon symbol

Graphic construction

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