HSBC Brand–Basic Elements The Hexagon
The hexagon is the main visual element of the HSBC Group’s corporate identity. Its geomet- ric structure consists of four red triangles and two white triangles.
Use of the hexagon must be carefully con- trolled. There are strict rules regarding its use:
in the overwhelming majority of applications the hexagon should appear in HSBC red and white
the hexagon must never be used on its own without the letters HSBC
the hexagon may only be used in combina- tion with the corporate logotype, and must be the same height as the HSBC letters
the hexagon should never be used as a decorative, ornamental or promotional device
the hexagon must always be reproduced in full (bleeding, cropping or otherwise manipu- lating the hexagon is not permitted).
HSBC Brand–Basic Elements North America, April 27, 2005
The hexagon symbol