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HSBC Brand–Basic Elements North America - page 9 / 28

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HSBC Brand–Basic Elements

Group Endorsement Signature

Group Endorsement Signature (Use must be approved by North America Marketing)

Single-Color Variation (Use limited to one-color print applications) (Use must be approved by North America Marketing)

Approved Usage

Approved Usage

HSBC Brand–Basic Elements North America, April 27, 2005

In general, all business units will adopt the HSBC brand and use prescribed business unit nomenclature. In several exceptional instances, the Group endorsement signature will be used with a pre-existing business

Approved Usage

unit brand. Approval must be obtained from HSBC - North America Marketing when use of the Group endorsement signa- ture is anticipated.

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