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CHAPTER 4

PROCESS ANALYSIS: Explaining Step by Step    167

Defining Process Analysis    167

Thinking Critically by Using Process Analysis    169

Reading and Writing Process Analysis Essays    170

Student Essay: Process Analysis at Work   174

Some Final Thoughts on Process Analysis    175

Process Analysis in Review    176

PAUL QUARRINGTON Home Brew    178

What golden beverage is a Canadian institution? How do you make this product yourself? The answers to these and other questions are amusingly offered for your enjoyment in Quarrington’s essay.

MALCOLM GLADWELL Is the Belgian Coca-Cola Hysteria the Real Thing?    189

The author of The Tipping Point focuses his attention on the phenomenon of mass hysteria and the case of the smelly Belgian Coca-Cola.

STANLEY COREN Dogs and Monsters    194

What’s all the fuss about genetic engineering? Scientist, author, professor, and television host Stanley Coren walks us through the history of dog breeding.

MAUREEN LITTLEJOHN You Are a Contract Painkiller    200

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