Te l e m a t i c s
more than 8,000 London city buses and lo- cate them via GPS. That’s no easy feat, be- cause London’s bus network is one of the largest in the world, covering some 700 routes and transporting around six million pas- sengers every workday. “The system will go into operation in part of the network within two years,” says Rudolf Henneberger, project manager at Siemens VDO Automotive. “After that, Siemens will need another two years to equip all of the buses with the new technol- ogy. Passengers will then be able to use the electronic message boards at some 2,000 bus stops throughout London to find out when the next bus will arrive. Passengers will also enjoy shorter travel times.”
Just step in and ride. Passengers using the Allfa ticket in Dresden no longer have to worry about having the right change.
Paperless Ticketing in Dresden. On local public transport in Dresden, Germany, pas- sengers can already travel within the city without having to buy tickets or keep compli- cated rate models in mind. That’s because Siemens and Dresden’s local public transport systems are testing the world’s first paperless ticketing system, which requires passengers only to step into and out of the buses and trains. A predecessor system from Siemens called EasyRide was tested a few years ago in Basel and Geneva (Pictures of the Future,
M O B I L E P AY M E N T , P A R K I N G A N D C H E C K - I N
If you can’t find a parking space and don’t have the right change, there’s not much point to driving in a city. But mobile payments can help. Drivers can pay parking fees via mo- bile phone and extend their parking time via SMS while they shop. Parking tickets could thus become a thing of the past. Thanks to Siemens technol- ogy, this is already happening in Vienna and ten other Austrian cities, where parking officers use handheld GPRS computers to find out if each vehicle’s parking fee has been paid. Drivers who have forgotten to pay the fee will find a parking ticket under their windshield wipers, just the same as before. Berlin has also started testing a “parking via mobile phone” system this year. And check-in without lines — a dream for frequent fliers — is becoming reality: mobile tickets — in other words, ticket purchase and check-in via a mobile phone — will soon be avail- able for airline passengers. Together with SITA, a leading IT services provider to the airline indus- try, Siemens has developed a mobile solution in which a cell phone replaces the boarding card. The mobile application is being pioneered by a South American airline, which is using it on two domestic routes and plans to implement it across the board before the end of this year.
Spring 2004, p. 27). In Dresden, 3,000 people are now testing the usefulness of the new technology as part of the Allfa (Alles fahren or Ride Everything) pilot project. “For the first time, we want to create a fully automatic reg- istration system for passengers, who won’t need to do a thing themselves,” says Willi Brändli, project manager at Siemens’ Switzer- land Business Innovation Center. “Each vehi- cle automatically recognizes a passenger who has an electronic ticket, using the be-in/be- out principle. When the passenger enters the vehicle, signal antennas installed near the doors activate the tickets, which are normally in an energy-efficient standby mode. An elec- tronic stamp is used to link the ticket data with the vehicle data.” During the ride, a sep- arate access system communicates with elec- tronic tickets to bill the passenger correctly for the trip. The passenger is billed for total travel costs at the end of the month.
The system has advantages for passengers and transport operators alike. Passengers can use local public transport and the parking garages involved in the test without having to worry about having the right change, know- ing the cost of the ticket or remembering to buy one. Transport operators, on the other hand, find out automatically — through anonymous data, of course — how many pas- sengers use each vehicle at each stop of every route, and exactly where they are headed. The operators can use this data to set market- oriented ticket prices and reduce operating costs by planning routes according to passen- ger needs. And passengers need not worry about health effects from the tickets. “The an- tennas’ transmitting power is less than a thousandth of a mobile phone’s,” says Brändli. “In other words, the electromagnetic fields to which passengers are exposed are negligible.” Just as simple is the mobile ticket- ing system that Siemens developed in an EU pilot project for Vogtland, Germany. Here, passengers have been able to order tickets via their cell phones since February 2004. All they have to do is to choose the route and the type of ticket they want — anything from a one-ride ticket to an annual pass. The system immediately confirms the order. Passengers who don’t have a suitable mobile phone can order their tickets by fixed-line phone. A voice-controlled computer receives the orders. “Long lines at ticket counters, broken machines and problems due to a lack of small change are now things of the past,” says Man- fred Georg, head of the Mobile Technologies C o m p e t e n c e C e n t e r a t S i e m e n s B u s i n e s s ■ H a r a l d H a s s e n m ü l l e r Services
Facts and Forecasts
ing to whatever the individual customer’s standard of luxury is.
Traffic Networking Is Booming T he German automobile club (ADAC) esti- mates the average driver in Germany spends about 65 hours per year in traffic jams. That represents almost 40 million liters of fuel consumed daily — in Germany alone. The resulting cost to the nation’s economy is between 100 and 200 billion euros. More tragically, Europe registers 1.4 million traffic accidents with 1.8 million injuries and 50,000 fatalities every year, according to the Euro- pean Union. In 2004, there were already 4.2 million cars equipped with telematics and infotain- ment systems in Europe — and navigation systems accounted for 35 percent of the mar- ket. By 2010, more than 14 million cars will likely have such systems, according to the F&S study. At that point, GPS systems will come as standard equipment in high-end vehicles and will be installed in 80 percent of smaller new cars as well. According to F&S, the European market for telematics and infotainment sys- tems will climb from at least 3.7 billion euros in 2005 to 5.8 billion euros in 2010. Vehicle telematic solutions can reduce these economic and human costs by helping drivers avoid traffic jams and find parking places, for example. “Efficient guidance sys- tems in cities are already reducing congestion by ten percent and cutting air pollution by as much as 15 percent,” says Professor Edward G. Krubasik, Siemens board member and president of the German Electrical and Elec- tronic Manufacturers’ Association (ZVEI). And the capacity of highways could be increased by about ten percent with telematics systems. Safety systems and integrated systems will be the primary drivers of this market growth. The former provide aid in emergencies and make it possible to pursue thieves when a car is stolen. Integrated systems combine info- tainment features, including navigation, en- tertainment and digital radio, with systems such as parking assistance, an emergency call system or remote vehicle diagnostics (see Pic- tures of the Future, Spring 2005, p. 47). Whereas only 1.1 million cars were equipped with integrated systems in 2004, about 6.6 million are expected to have such systems by 2010, according to the F&S forecast. Drivers are also becoming more interested in telematics applications. Frost & Sullivan (F&S) surveyed a cross-section of drivers and found that 88 percent of European car own- ers are interested in solutions such as emer- gency call systems and navigation aids. In ad- dition to those solutions, truck owners are primarily concerned with vehicle manage- ment systems that monitor driver and vehicle behavior while supplying fleet operators with important data for logistical planning and technical monitoring. Integrated systems will then have a market share of 38.6 percent. Market researchers base their forecast on drivers’ growing desire for more comfort, safety and entertainment. In addition, integrated systems are so flexible that automakers can adapt them to each ve- hicle segment in response to the needs of specific customers — in other words, accord-
Some automakers intend to offer telemat- ics solutions at lower prices in the future. Fiat, for example, is working with Microsoft on a standardized entry-level telematics solution for the mass market, which is expected to be available in 2006. Telematics will get a further boost from the introduction of toll systems — like the truck toll in Germany and the Eu- ropass system in Austria. F&S market analysts expect there will be a toll system in every Eu- ropean country by 2010.
According to the ZVEI, the global market for traffic telematics is worth about 25 billion euros, with annual growth rates between six and seven percent. In the future, the market will experience tremendous growth primarily as a result of standards set by policymakers, public sector investments, and initiatives by industrial associations. By 2010, for example, the EU intends to reduce the costs of com- mercial traffic by 25 percent, delays in local public transport by 15 percent, and the num- ber of traffic fatalities by 50 percent.
These ambitious goals can only be met with telematics solutions. In Germany alone, 200 million euros will be made available in the next two years to help develop modern systems for controlling traffic on autobahns. In 2002, the ZVEI launched a vehicle telemat- ics initiative that aims to build a user-friendly electronic travel information system. “By the time the World Cup soccer championship gets under way in 2006, up-to-date traffic infor- mation will be available online for travel to any of the 12 stadiums,” says Krubasik. “Ulti- mately, we want to bring together and ex- pand the many islands of traffic information and make them accessible. But that requires g r e a t e r c o o p e r a t i o n b e t w e e n i n d u s t r y a n d ■ S y l v i a T r a g e government.”
Share of vehicles
RAPID GROWTH IN EUROPE’S TELEMATICS AND INFOTAINMENT SYSTEMS MARKET
Number of telematics and infotainment systems (only OEM prod- ucts, i.e., supplied by manufacturers for original components)
2002 2003 2004 2005 2006 2007 2008 2009 2010
7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000
INTEGRATED SYSTEMS WILL HAVE THE LARGEST MARKET SHARE IN 2010
Market share in Europe 2010
Rear seat Entertainment 11.4%
Remote diagnostics 14.9%
Telephony / external interfaces 10.6%
Pictures of the Future | Fall 2005
Source: Frost & Sullivan, 2005