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3.2

Visitor Mix

From

March

1,

2007

to

February

28,

2008

the

reserve

received

an

estimated

375,000

visits.

Table

2

summarises

survey

results

which

show that 61% of these people were day visitors to the district, 30%

visited owned

and stayed overnight property locally but

in the district, 7% lived elsewhere.

lived locally and 1% It was assumed that

spending in the district by local residents would not alter in of the marine reserve, and hence they were excluded from

the

absence

the

analysis

in section 3.3.

Visitor type

Day

Overnight

Portion of visits from surveys Estimated visits per year Average spend per person per trip in Rodney

61% 227962 $ 28.79

30% 114162 $ 137.21

Live or own property

in Rodney

live

visiting

7%

1%

27750

5126

Table 2. CROP Visitor breakdown

$ 209.02

3.3

Visitor spend by Visitor Type and Industry Sector

The survey results showed that day visitors spent an average of $29 per person within Rodney, with overnight visitors spending an average of $137 per person per trip within Rodney. In the surveys, spending was broken down into the following categories:

  • Activities directly relating to the marine reserve (i.e. glass bottom boat tours and rental of snorkeling, diving and kayaking gear);

  • Activities not mentioned above (horse riding, wine tasting etc);

  • Fuel;

  • Retail (wine, markets, souvenirs etc);

  • Food and drink (cafes, restaurants, bars etc); and

  • Accommodation

Table 3 shows the expenditure breakdown for both day visitors and overnight visitors, and shows that total spending during trips to the District for visitors to the marine reserve was $23.3 million per year, including $6.6 million for day visitors and $16.7 million for all overnight visitors.

11

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