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13 / 43

6

related

21%

$ 6.05

6%

$

8.23

23 %

Activities - non-marine reserve

5%

$ 1.44

6%

$

8.23

8%

Retail - Food and Restaurants

41%

$ 11.80

34%

$ 46.65

38 %

Retail - Other

16%

$ 4.61

8%

$ 10.98

8%

Fuel

17%

$ 4.89

7%

$ 9.60

23 %

Accommodation

0%

$-

39%

$ 53.51

Number of Visitors

228,000

114,000

5,100

Spend by Visitors

$6.6 m

$15.6 m

$1.1 m

Table 3. Visitor spending breakdown in $ per person per visit. Note: Excludes 28,000 visits to the reserve by those who live permanently in Rodney.

portion

value

100%

$ 28.79

portion

value

portion

value

100%

$ 137.21

100 %

$209.02

Overnight Visitors

Not owning house

Owning holiday

in Rodney

house in Rodney

Visitor type

Total spend Activities - marine reserve

Day Visitors

$20.70 $24.93 $46.36 $49.34

Survey

respondents

were

asked

to

take

home

a

postal

survey

to

return

to DOC in a pre-paid envelope with a table of actual spending to fill in after their visit. This was to compare estimated spending from the beach survey with respondents’ actual spending. Response to the postal survey was very low with only 34 respondents. The data showed that day visitors (19 respondents) actually spent $37.40 per person in Rodney; those same respondents estimated a spend of $30.24 per person for the day in their beach survey. On average respondents underestimated their daily spend by $7.15 or 19% of their spending (but this ranged from overestimating by $47.50 to underestimating by $291). Overnight visitors (15 respondents) reported spending 42 % more in their postal survey than they estimated in the beach survey (ranging from $54 overestimate, to $138 underestimate). The low response rate and high variance means that the postal survey results are unreliable, so they were not used to adjust the total spend per person in

calculations

shown

in

table

2

and

3.

However,

the

postal

survey

does

suggest that the economic impacts presented here understate actual impacts, as the survey respondents underestimate their spending overall to some extent.

are

likely

to

did

appear

to

3.4

Impact of the Marine Reserve on Visitor Itinerary and Spending in Rodney

While the 337,0006 visitors to Rodney who visited the marine reserve spent an estimated $23.3 million within Rodney during their visit to the

28,000 permanent residents of Rodney were excluded from the analysis on the grounds that the existence of the reserve was unlikely to affect their spending in Rodney District. It is assumed that if they had not gone to the reserve they would have spent the same amount of money elsewhere in Rodney.

12

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