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CONTENTS

Abstract Background 1.1 Study background 1.2 Cape Rodney – Okakari Point Marine Reserve 1.3 Study Scope 2 Methods 2.1 Economic Impact Variables Measured 2.2 Region Visits 2.3 Visitor Spending Questionnaires 2.4 Visitor Numbers 3 Results 3.1 Multipliers 3.2 Visitor Mix 3.3 Visitor Spend by Visitor type and industry Sector 1

3.4 Impact of the Marine Reserve on Visitor Itinerary and Spending in Rodney 3.5 Economic Impact Analysis for 2007

4 Discussion

    • 4.1

      Interpreting Economic Impact Analysis

    • 4.2

      How does the Economic Impact Stack Up?

Acknowledgements References Appendices

A1 Questionnaires and Notes to Interviewers

A2 Estimating visitor numbers at Cape Rodney Okakari Point Marine Reserve from car counters.

3

2 4 4 4 5 7 7 7 7 9 10 10 11 11 12

15 17 17 19 21 22 23 23 34

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