Economic Impact Variables Measured
Output: Output is the value of sales by a business. This is the total turnover, or the sum of the value added and purchases from suppliers.
Value Added (income): Value Added in a business is equivalent to output (sales) minus inputs purchased from other businesses. Value added includes household income as well as returns to land and capital (including interest, depreciation and profits) and taxes. It is analogous to Gross Domestic Product.
Household Income: Household income is the part of value added that is paid to individuals for their labour. It includes wages and salaries and self-employed income.
Employment: Number of employees and self employed persons expressed as full time equivalents (FTE’s)
The Rodney area was visited on 14 – 16 of October 2007. Businesses with direct dependence on the marine reserve were interviewed (Glass Bottom Boat Tours, Marine Reserve Guides, Goat Island Dive) as well as some indirect operators (University of Auckland Lab, Pakiri Beach Horse Rides, Leigh Motel, DOC, Rodney Economic Development Trust, Rodney District Council and the Walkworth i-Site Information Centre).
Data were collected on the number of visitors and fees charged in the most recent years from the businesses with direct dependence on the marine reserve. From this information, rough estimates could be made of the gross annual revenue obtained by each entity. Data were also collected on the level of employment in the enterprises covered.
Visitor spending questionnaires
To estimate the extent of expenditure in the Rodney District related to the CROP Marine Reserve answers to several questions were required; How many people visit the marine reserve each year? How much longer did visitors stay in the Rodney District as a result of the existence of the marine reserve? Or put another way, how much less