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Cost Benefits of the Platform Principles for Tractors and Other Agricultural Machinery - page 13 / 29

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A big effort was required to accomplish all that.

First of all creating a common culture in all the product development centers, to understand and support the platforming concept as an opportunity for the company and a real value for our customers. This required to adapt the organization and to deploy an extensive training program.

Then resolving all the technical issues related to the component standardization and the cost optimization of the family lower-end models.

The key to success has been for CNH the clear strategy and the strong and total commitment, led by top management but actually pervaded through the entire organization.

Product Platforming: The Manufacturer Perspective (6)

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