X hits on this document

Powerpoint document

Cost Benefits of the Platform Principles for Tractors and Other Agricultural Machinery - page 8 / 29

86 views

0 shares

0 downloads

0 comments

8 / 29

8

Product Platforming: The Manufacturer Perspective

All manufacturers have applied the product family concept quite extensively.

CNH, for example, has followed a similar path, with some peculiar characteristics:

The concept of product families (product platforms) was known and applied by the root companies since before the merger between New Holland and Case

With the creation of CNH this has been enhanced even more, for the following reasons:

Opportunities to serve more customers world-wide

Opportunities for synergy and product offering rationalization

Opportunities for component standardization across products and product lines

New technologies and solutions adopted for multiple products

Platform organization dedicated to manage product development

Implementation of a reinforced Global Product Development Process

Development of families of components

Globalization of the supplier base

Document info
Document views86
Page views86
Page last viewedSat Dec 10 09:49:29 UTC 2016
Pages29
Paragraphs319
Words1809

Comments