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Understanding the Continuum of Functional Foods from a Consumer Perspective

Scientifically Functional Foods

Enhanced Functional Foods

Inherently Functional Foods

Foods and beverages designed from the ground up around a targeted, potent functional health claim

Foods and beverages with naturally occurring functional nutrients to which other nutrients have been added

Foods and beverages with naturally occurring functional nutrients in the base ingredients

INCREASING INTENSITY OF BENEFIT

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OPPORTUNITIES IN FUNCTIONAL FOODS | THE HARTMAN GROUP, INC.

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