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The Importance of Category Selection in Enhanced and Scientifically Functional Foods Design

Culturally Well Accepted Food & Beverage Categories

Yogurt

Fruit

Bars

Cereal

Smoothies

Tonics

Fruit juice

Any water-based beverage

These categories share one thing in common: they are either eaten to replace fresh cooked meals and/or commonly eaten between meals. They are part of the larger culture of snacking and individualized eating behaviors.

Culturally Less Accepted Food & Beverage Categories

Frozen entrees

Rice

Ice cream

Condiments

Candy

Soda

Cheese

Mixed nuts

Salads

These are food and beverage categories that are culturally associated with:

Fresh meal occasions Savoring flavors

Indulgence

Snackable formats of less accepted categories allow possibility of transition, but no guarantee of acceptability

Probiotic string cheese

Heart Healthy snack nuts

OPPORTUNITIES IN FUNCTIONAL FOODS | THE HARTMAN GROUP, INC.

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